SIGNALS

Our take on biotech marketing, AI, and what is actually changing in the industry.

SIGNALS

Our take on biotech marketing, AI, and what is actually changing in the industry.

SIGNALS

Our take on biotech marketing, AI, and what is actually changing in the industry.

I Asked Copilot for Its Job Title. It Suggested Confidently Incorrect Intern.

I Asked Copilot for Its Job Title. It Suggested Confidently Incorrect Intern.

A follow up to the Copilot audit series. After another round of wrong directions, our founder asked Copilot what its job title should be if the user is doing all the verifying. Copilot self assessed as a fallible reference source and suggested titles like Unpaid Intern and Confidently Incorrect Intern. The exchange makes the case for the Reliable checkpoint in Purposeful AI: directions that require verification are not assistance.

Copilot admitted its own directions require verification and suggested its real job title is Confidently Incorrect Intern, proving the case for the Purposeful AI Reliable checkpoint.

Copilot admitted its own directions require verification and suggested its real job title is Confidently Incorrect Intern, proving the case for the Purposeful AI Reliable checkpoint.

Copilot admitted its own directions require verification and suggested its real job title is Confidently Incorrect Intern, proving the case for the Purposeful AI Reliable checkpoint.

Author

Rich Roginski

(Founder, FutureNova Health)

(Founder, FutureNova Health)

Topic

AI In Healthcare Marketing

Published date

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I did not plan a follow up to the Copilot audit. Copilot wrote it for me.

The Question That Started It

After another round of incorrect guidance on a Teams question, where I asked how to do something, got wrong directions, and found the actual answer myself, I asked Copilot a simple question. If I am the one navigating, verifying, and finding the answers, what does that make you? Because it sure sounds like I am the copilot.

To its credit, it did not argue. It agreed that in that exchange I did the piloting. It described itself as a fallible reference source rather than a copilot. Its words, not mine.

So I pushed. Fine, if you are not the copilot, what are you? It offered descriptions like an unreliable navigator and a second opinion that needs fact checking. I pointed out that those are not job titles. You cannot search Indeed for unreliable navigator.

Then It Got Specific

Junior Help Desk Technician. Unpaid Intern. Tier 0 Support. And its own pick for how I probably see it: Confidently Incorrect Intern.

An enterprise product that costs 30 dollars per user per month wrote its own performance review and landed on Unpaid Intern. I have interviewed a lot of candidates over 25 years. None of them have ever self assessed that accurately.

The Part Worth Taking Seriously

Buried in the jokes, Copilot said the truest thing it has said to me in months of use. The moment you have to verify every direction the assistant gives, it stops functioning as a copilot and starts functioning as a reference source that needs fact checking. It also admitted that a pilot who has to constantly check whether the copilot is making things up is not getting much workload relief.

That is the entire case for auditing AI tools, stated voluntarily by the tool being audited.

Checkpoint One: Reliable

This is exactly what our Purposeful AI framework measures at the first checkpoint: Reliable. Not perfect. Reliable.

A tool can make mistakes and still earn a place in a workflow if it fails visibly and corrects fast. What it cannot do is hand you confident wrong answers and transfer the verification burden to you. At that point the productivity math flips. You are not saving time. You are supervising an intern who sounds like a senior consultant.

What the Numbers Showed

Our original audit documented this at scale.

  • 772 messages

  • 387 responses

  • 129 confirmed issues

  • 56.3 hours lost

Those are internal figures from our own logged usage, and they all describe the same pattern this exchange summed up in one line: directions that require verification are not assistance.

Ask Your Tools Hard Questions

If there is a lesson for anyone deploying AI in healthcare marketing, or anywhere accuracy matters, it is this. Ask your tools hard questions. Sometimes they will tell you exactly what they are. Then believe them.

The intern has spoken.

Audit Your Own Stack

See how FutureNova Health applies the Purposeful AI framework.

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Author

Rich Roginski

(Founder, FutureNova Health)

Topic

AI In Healthcare Marketing

Published date

Subscribe to Signals

Stay up-to-date with the latest innovations, features, and tips in no-code website building!

By checking the box above, I agree to receive marketing communications from FutureNova Health and can unsubscribe at any time.