SIGNALS

Labor Day passed and you still don't have a 2027 plan; that's not a crisis, it's a signal to stop using a process that takes quarters when yours needs to run in weeks.

Copilot admitted its own directions require verification and suggested its real job title is Confidently Incorrect Intern, proving the case for the Purposeful AI Reliable checkpoint.

If you can't answer these five questions, you're approving invoices, not managing marketing.

Five specific places AI compresses biotech launch work, from positioning through post-launch sentiment loops.