Labor Day Brand Planning Checkpoint.
If you can't answer these five questions right now, you're not managing marketing. You're approving invoices.
Here's what most healthcare brands can't answer before the year runs out.
1. What Are Your KPIs?
More often than not, brands don't have them. Sometimes they ask the agency to come up with them. That means the agency is grading its own papers.
2. What's Been Your Most Successful Deployment Tactic This Year?
Most go for the big flashy one. But once you dig a little deeper, it was usually the mundane stuff people didn't want to work on because it seemed boring. The feedback loop that would surface that never really happens.
3. What's Gone Really Well With the Partnership?
Process, communication, how things turned out. If you can't answer that, are you paying attention to your agency relationship?
4. Where Have You Seen the Greatest Success With AI?
AI without guardrails is something healthcare marketing will not benefit from. If you can't name where it's working, you're not using it strategically.
5. What Hasn't Been Working on the AI Front, and What Would You Like to See Work?
This one separates the brands that are managing AI from the ones that are just hoping it helps.
Why Labor Day Is the Right Deadline
Summer is when people have a little more head space. Once Labor Day hits, you're back in full tilt until the end of the year.
If you can't answer these five questions right now, you're not steering. You're just along for the ride.
