Project Overview
Recruit families into a pediatric trial for children and teens ages 2 to 17 living with Type 1 or Type 2 diabetes, without the flat, clinical enrollment look that makes trial ads invisible to parents. The challenge was tone: the study asks kids to wear a sensor, and the work had to make that feel like something other than one more medical burden.
Process
We built the campaign around one idea a kid could own: because some heroes wear sensors. A comic-book, pop-art visual system framed the continuous glucose sensor not as a device but as part of the suit, turning an ordinary kid into the hero standing beside her. AI-generated imagery carried the concept across formats, with the trial language kept honest throughout: ages 2 to 17, Type 1 or Type 2 diabetes, participation fully voluntary, safety and comfort first.
Final Results
>A concept-driven recruitment campaign with a hero identity, messaging, and a social-first ad system, built to get parents to stop and see enrollment as something their kid might actually want to be part of
Type
Recruitment Campaign
Services:
Campaign
Concepting
Production Timeline:
05
Clinical
Strategy Star
