Project Overview
Build a complete brand and launch campaign for a new over-the-counter sleep aid. The product had no market presence yet, so the work had to create identity, shelf presence, and a campaign concept from zero, premium enough to hold its own in a crowded sleep category.
Process
We built the identity, packaging, and campaign around one idea: the descent into rest, then the lift into morning. Night scenes bring a capsule gently down to land. Morning scenes launch. AI-generated imagery and motion carried the concept across packaging, retail, key visuals, and video, with the required drug facts and warnings held throughout.
Final Results
A complete, shelf-ready brand system: logo, packaging, retail presence, and a full launch campaign of key visuals and motion, ready for the product's market debut.
Type
OTC Sleep Brand Launch
Services:
Concepting
Branding
Production Timeline:
01 week
Commercial
Rapid Speed
