Project Overview
Recruit men into a Phase II prostate laser treatment trial without the cold, clinical look that makes most trial ads invisible. The starting point was a text-heavy enrollment flyer that read like a form, not a reason to act. The work had to give the study a brand, a concept, and a voice men would actually stop for.
Process
We built the campaign around one idea: precision men already understand. A familiar moment, the right heat and the right timing at the grill, became the way in to an experimental laser treatment built on the same principle. From there we created the Precision identity, the messaging, and a social-first ad system, with trial language kept honest throughout. Experimental treatment, limited enrollment, qualify to take par
Final Results
A cohesive campaign and design system that translated to both print and digital.
Type
Recruitment Campaign
Services:
Concepting
Branding
Production Timeline:
03 weeks
Clinical
Rapid Speed
